Brief:

Draftfcb Kobza is looking for an accountant who is more attentive
than others.

Our target group:
accountants of other agencies in Austria, Switzerland and Germany.

Solution:

An entirely new and cost-saving idea: we used the posting line of a credit transfer as advertising space.

• We transferred 1 euro to
  other agencies using
  online banking,
• using the posting line for the job ad
• and so inviting applications for the job of an accountant.

Result:

We have hired a new accountant.
Based on our highly targeted approach, we drove a 60 % response rate and numerous high caliber applications.